About the Brand
As I created my collection, trying to name it brought me back to my first recollection of fashion.
Twirling in my new dress, not older than 5 years old, I asked my grandmother if she thought the dress made me look beautiful. My grandmother replied: “For sure, but it’s not the dress, it’s la percha” – “Percha” meaning a hanger in Spanish. She was saying how she thought her granddaughter was beautiful because of herself and not because of what she was wearing.
What I heard then, was “La Pelcha” and for me, this is the definition of beauty. As Yves St Laurent was once quoted saying: “What is important in the dress is the woman who is wearing it”.
And this is what we aim to do, making each and every woman’s own “Pelcha” shine out by offering garments designed for their standard of beauty.